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Transforming Energy and Markets:
Using "Market Pull"

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When CU-Boulder began its Energy Initiative in the spring of 2006, it was clear from the beginning that research on renewable and sustainable energy was too critical to be performed in a vacuum. The Energy Initiative’s three-pronged approach includes:

  • Innovation, the wide range of energy-related research

  • Entrepreneurship, the business of getting from research to technology to market

  • Transformation, addressing the social, political, and economic changes that critically influence the way energy is used

A team of faculty, staff, and students from several departments took on the challenge of building the “Entrepreneurship” arm of the Initiative into a proactive business outreach effort. This effort, dubbed TEAM: Transforming Energy and Markets, has developed a range of programs and services to engage the business community.

TEAM focuses on a “market pull” approach, seeking business input early on in research and technology development activities so that these efforts are informed by the needs of the industries that will ultimately commercialize and use new energy technologies.

Click here for information on business services, or feel free to contact any of the TEAM staff with questions.